Aligned, the tech company behind AI-powered digital sales rooms has secured $8 million in Series A funding to enhance its innovative platform. This round, led by JAL Ventures with backing from NFX, Hetz Ventures, and CROs from top SaaS companies, brings Aligned’s total funding to $14 million. The new capital will fuel its mission to simplify and speed up B2B sales cycles using advanced AI tools.
The B2B Sales Struggle
B2B sales teams are facing an uphill battle. Sales cycles are longer, and win rates are falling. With buyers increasingly preferring self-service options, direct interaction with sellers has dropped dramatically 5% of the purchasing process involves speaking with a salesperson. Aligned addresses this gap by centralizing deal resources, communication, and timelines, claiming to reduce sales cycles by 30% while boosting win rates by 15%.
A Future-Focused Investment
Gartner predicts that by 2026, 30% of B2B sales cycles will be fully managed through digital sales rooms. With its AI-powered platform, Aligned is already ahead of the curve. The new funding will support the continued development of its tools, Buyer-Assist and AI-Insights, to help sales teams collaborate more effectively, track buyer engagement, and drive faster deal execution.
From Experience Comes Innovation
Gal Aga, Co-Founder and CEO of Aligned knows firsthand the challenges faced by sales teams. “I’ve lost deals because champions didn’t know how to build consensus or hidden stakeholders stayed behind email threads,” says Aga. “That’s why we built Aligned, to give modern sellers their ‘Iron Man Suit’, AI-driven support for deal execution, 24/7 buyer enablement, and valuable behind-the-scenes insights.”
Since its launch in 2021, Aligned has garnered more than 30,000 users across 450 companies, including Deel, SimilarWeb, and Chili Piper.
As Aligned continues to develop its platform and tools, the company’s potential to reshape the B2B sales era grows stronger. Will AI become the ultimate sales enabler? Time will tell.
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