
Banzai International, a key player in marketing and sales tech, has made a powerful move by acquiring Act-On Software, one of the pioneering companies in marketing automation. The financial terms of the deal remain undisclosed, but the strategic benefits for Banzai are clear.
AI-Powered Marketing for Better Results
Act-On Software is known for its AI-driven solutions that simplify marketing for large enterprises. Brands like Best Buy, Hitachi, and Progressive Insurance have relied on Act-On’s tools to boost lead generation and sales pipeline growth, ensuring their marketing investment delivers strong returns. With this acquisition, Banzai aims to broaden its customer base and enhance its marketing solutions, offering a more comprehensive suite of tools.
A New Vision for Marketing Efficiency
Joe Davy, Founder and CEO of Banzai, expressed excitement about the acquisition, saying, “Act-On’s technology complements our suite of tools, empowering marketers to create smarter and more effective campaigns.” This merger will allow Banzai to offer even more advanced solutions, providing businesses with the agility and efficiency they need to stay competitive.
Seamless Integration with AI
Kate Johnson, CEO of Act-On Software, emphasized that the acquisition will shape the future of AI-powered marketing. “The future of marketing is about simplicity, integrating AI into tools that marketers already love,” she noted. This acquisition positions Banzai as a leader in combining webinar, video creation, and marketing automation into a seamless, AI-powered platform.
Impact on the Marketing Era
The acquisition solidifies Banzai’s commitment to offering advanced tools that help marketers engage customers and accelerate revenue growth. It also points to a larger trend in the industry: the growing importance of AI in marketing.
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