Morning Brew, the popular newsletter startup that revolutionized business content delivery, is officially rebranding to Morning Brew Inc. This change signifies a significant shift as the company diversifies its offerings beyond its flagship daily email newsletter.
Why This Matters
The rebrand aims to create a clear distinction between Morning Brew’s consumer and professional brands. According to CEO Austin Rief, this strategic move is essential as B2B products are projected to generate $25 million in annual revenue. “We built too much affinity for the Morning Brew name to start fresh, but we needed a name that differentiates our company from our flagship product,” Rief explained.
Diversifying Revenue Streams
As the media era evolves, Morning Brew is not just relying on email newsletters for income. Rief noted that the company’s multimedia products are on track to achieve over $10 million in revenue for 2025. This includes a successful podcast that has seen multi-million dollar growth in advertising and increasing engagement on platforms beyond email.
The Growth Story
Since its inception in 2015, Morning Brew has transformed from a single newsletter into a comprehensive media commodity. Today, it offers services across seven sectors, including tech and marketing. The B2B arm has witnessed remarkable growth, with new products and events generating $4.5 million in 2024 alone. Subscriber numbers for professional newsletters have doubled since 2022.
Industry Context
Morning Brew’s rebranding is part of a broader trend where media companies are shifting towards professional services to ensure financial stability. Business professionals are known for their substantial subscription budgets and heightened engagement.
Future Outlook
Looking ahead, Rief anticipates that the B2B division’s revenue will surpass that of the flagship daily newsletter for the first time next year. Despite facing challenges, including recent layoffs, Morning Brew’s newsletter remains strong, boasting over 4 million subscribers.
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