The technology sector is witnessing a revolutionary development as Informa TechTarget officially launches. This strategic merger combines the prowess of TechTarget, a global leader in purchase intent-driven services, with Informa Tech’s digital expertise. Together, they form a dynamic entity poised to revolutionize the $20 billion B2B tech marketing industry.
What Makes Informa TechTarget Unique?
With over 2,000 employees and a reach of 50 million global tech professionals, Informa TechTarget utilizes unique intent data, expert insights, and specialized content to offer unmatched solutions. Highlights include:
- Intelligence from 750+ experts: Guiding strategies across markets and products.
- 220+ editorial brands: Driving thought leadership and buyer engagement.
- Actionable intent data: Empowering targeted demand generation.
By connecting technology vendors with influential buyers, the company ensures accelerated time-to-market and revenue growth.
Gary Nugent in Charge
Gary Nugent, former CEO of Informa Tech, steps in as CEO of Informa TechTarget. “This merger creates unparalleled opportunities for B2B technology vendors. Our expertise and unique assets address today’s go-to-market challenges, delivering long-term value,” Nugent stated.
Strategic Financial Backing
Informa PLC contributed $350 million and holds a 57% equity stake in the new entity, reinforcing its commitment to innovation in B2B marketing. The stock begins trading on Nasdaq under the ticker “TTGT” today.
Why This Matters
Informa TechTarget’s formation signifies a bold step toward data-driven, buyer-centric B2B marketing strategies. Vendors now have a powerful ally in navigating competitive markets and achieving measurable outcomes.
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