Securing the right message at the right time can make or break a B2B deal. Yet, many companies struggle with personalization at scale. Enter Breakthrough, a new AI-driven startup led by ex-Google executive Adit Abhyankar, designed to transform B2B sales messaging in real time.
With $600,000 in pre-seed funding led by Senvest Capital, Breakthrough aims to reshape how businesses engage prospects, offering AI-powered storytelling that adapts to customer interactions dynamically.
Faster, Smarter, and More Personalized Sales Outreach
Breakthrough isn’t just another AI sales tool. Unlike static templates, its self-learning AI continuously refines sales messaging based on real-time customer engagement.
The result? A drastic reduction in sales prep time. One enterprise user reported cutting a three-hour research process down to just two minutes, a game-changer for sales teams focused on closing deals instead of crafting outreach emails.
The Tech Behind Breakthrough’s AI Edge
Most AI tools struggle with brand safety and message relevance, which slows enterprise adoption. Breakthrough’s proprietary AI fine-tunes large language models (LLMs) to maintain brand consistency while enhancing engagement.
Its approach ensures that every interaction is aligned with a company’s tone, eliminating the risks of generic or off-brand messaging.
Why Investors Are Paying Attention
Brian Gonick, Co-Chief Investment Officer at Senvest Management LLC, believes Breakthrough is solving a real pain point. “Adit’s experience at Google gave him a deep understanding of go-to-market challenges. His team is tackling a major problem, scaling effective, personalized B2B outreach.”
Marketing leaders agree. Kasia Komik, Marketing Manager at International Paper, noted how Breakthrough has transformed campaign personalization: “This AI tool balances automation with human-like personalization, allowing us to craft tailored campaigns at scale.”
What’s Next for Breakthrough?
With funding secured, Breakthrough is expanding its enterprise client base, refining its AI model, and exploring broader applications beyond sales.
For B2B leaders, this could mean faster deal cycles, more engaging prospect interactions, and AI-powered storytelling that converts.
The future of B2B storytelling is here, powered by AI. Will your business adapt, or risk falling behind?
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