Code and Theory has cemented its place as a powerhouse in the B2B marketing world, earning the prestigious title of Ad Age’s B2B Agency of the Year. Known for its innovative approach that blends creativity and technology, the agency has redefined how major brands connect with their audiences.
Driving Real-World Impact for Global Brands
From reshaping Amazon Ads into a small-business magnet to leading Qualcomm’s transformation from B2B to B2D (developer-focused), Code and Theory has consistently pushed boundaries. Some of its standout achievements include:
- Amazon Ads: Increased unaided brand awareness by 66% through innovative ad solutions.
- Qualcomm: Built the developer ecosystem ever, driving a 540% rise in developer engagement.
- Thomson Reuters: Led the company’s first rebrand in 16 years, positioning it as an AI-driven leader and boosting unaided awareness by 40%.
- Volvo Trucks: Updated its digital experience, achieving a 350% surge in visitor traffic at launch.
- ETS Solutions: Helped the education giant shift to workforce solutions, generating a 78% increase in B2B leads.
Innovation Meets Transformation
Beyond client success stories, Code and Theory is also evolving internally. It recently launched a Media Experience Practice, spearheaded by former Cosmopolitan Editor-in-Chief Jessica Giles, and appointed James O’Brien as its first-ever Global CMO.
Code and Theory Co-Founder Dan Gardner highlighted the agency’s role in driving AI-powered personalization, helping brands anticipate customer needs and build stronger relationships. CEO Michael Treff reinforced the agency’s commitment to solving complex business challenges with real, measurable impact.
As businesses navigate an AI-first era, Code and Theory are leading the charge, helping brands adopt innovation, redefine digital experiences, and drive sustainable growth.